Logotype, Isotype, Imagotype and Isologo: What are they?

Worldwide presence When it comes to graphic design and advertising, it is important to know the differences between the different terms that are usually used when talking about the image of a brand or company. In this article, we are going to explain what the logo, isotype, imagotype and isologo consist of.

Logo

The logo is the graphic representation of the name of a company or brand, with a specific typography and design. The logo is usually the most visible part of a company's corporate image, since that is used in all advertising and communication materials of the brand.

Isotype

The isotype is a graphic representation of the brand that does not use the company name. That is, it is a symbol that is used to identify the company without having to use its name. Examples of famous isotypes are the eagle of the Italian car brand Alfa Romeo or the apple of Apple.

Imagotype

The imagotype combines the logo and the isotype in an image only one that represents the company. In this case, the isotype and the logo merge to create a more attractive and memorable image. An example of an imagotype is the Nike "swoosh."

isologist

The isologo is the combination of an isotype and a logo, but both elements can be used separately. That is, the isologo has both an isotype and a logo independent of each other. An example of an isologue is that of the Starbucks coffee brand.

Conclusion

In summary, the logo, isotype, imagotype and isologo are important elements within the corporate image of a company or brand. It is important to know the differences between them to be able to use them effectively in brand advertising and communication.

References

• https://www.crowdspring.com/blog/logo-design-logotype-isotype-or-isologo-whats-the-difference/
• https://brandcenter.es/tips/diferencia-logotipo-isotipo-isologotipo-e-imagotipo/
• https://publiensayos.com/que-es-un-logo-tipos-de-logotipos/

Don't forget that the corporate image of a company is very important for its success. in the market.

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