OTT platforms have transformed the way we consume audiovisual content. These streaming services, such as Netflix, HBO Max y Spotify, have gained enormous popularity thanks to their convenience, accessibility, and wide variety of content. But what exactly are OTT platforms and how do they work?

The acronym OTT stands for “Over The Top”, which translates as “above average” or “above everything”. These platforms are characterized by providing services streaming directly through Internet, without the need for traditional intermediaries such as cable or satellite providers. With an Internet connection and a compatible device, users can access a wide range of movies, series, music and other content anytime, anywhere.

Classification of OTT platforms

OTT platforms are classified according to their financing model. There are three main types:

1. Subscription Video on Demand (SVOD): These platforms generate income through subscriptions from their users, who pay a monthly or annual fee to access the content. Examples of SVOD include Netflix, HBO Max y Disney +.
2. Advertising based (AVOD): These platforms are free for users, but generate income through advertising. Advertisers pay the platform to display their advertising content during the broadcast. An example of AVOD is YouTube.
3. Transactional video on demand (TVOD): In this model, users pay to access specific content, such as a movie or live event. Platforms like Apple TV y Amazon Prime Video They offer options to rent or purchase content in addition to their subscriptions.

Advantages of OTT platforms

OTT platforms have gained popularity due to the numerous advantages they offer to users:

• Great content offering: With the existence of multiple OTT platforms, users have access to a wide variety of movies, series, documentaries and other content to satisfy their tastes and preferences.
• Competitive prices: Compared to traditional cable or satellite television services, OTT platforms are typically more affordable, especially considering the quantity and quality of content they offer.
• Legality: OTT platforms operate completely legally, which has contributed to the decrease in piracy of audiovisual content.
• Cross-platform accessibility: OTT platform apps are designed to work on various devices, such as Smart TV, smartphones, tablets y computers, allowing users to enjoy content anywhere and anytime.

Challenges of OTT platforms

Despite their advantages, OTT platforms also face some challenges:

• Price fluctuations: It is common for OTT platforms to adjust their prices or modify their subscription plans regularly, which can create uncertainty among users.
• Content Rotation: Due to licensing agreements, content on OTT platforms may vary over time. Although this also means that new content is added regularly, some users may feel frustrated when their favorite movies or series disappear from the platform.
• Increasing restrictions: In recent years, some OTT platforms have begun to implement restrictions, such as the inclusion of advertising or limiting account sharing, which can affect the user experience.

The future of OTT platforms

As technology advances and consumer habits evolve, OTT platforms continue to adapt and improve their services. Some trends expected in the future include:

• Greater customization: OTT platforms will use more advanced algorithms to offer personalized recommendations based on each user's tastes and viewing history.
• Interactive content: An increase in the production of interactive content is expected, where users can make decisions that affect the development of the plot, creating more immersive experiences.
• Global expansion: OTT platforms will seek to expand to new markets, offering localized content adapted to the cultural preferences of each region.

OTT platforms have revolutionized the way we consume audiovisual content, providing users with a convenient, accessible and personalized experience. As these platforms continue to evolve and adapt to market demands, they are likely to continue to play a central role in digital entertainment.

Whether you prefer to immerse yourself in exciting original series, discover classic films or explore new musical genres, OTT platforms provide you with a wide range of options to satisfy your tastes and entertainment needs. Embrace the streaming revolution and enjoy everything these platforms have to offer.

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