What is research?

Research it is a process systematic and organized that aims to obtain new knowledge or verify the veracity of existing knowledge.

Primary research

Primary research, also known as field research, refers to first-hand data collection, that is, the collection of information directly from the original source.

Examples of primary research

• surveys
• Interviews
• Direct observation
• Experiments

Primary research requires careful study of data collection methods, selection of appropriate samples, preparation of research questions or topics, and preparation of accurate statistical analyses.

Secondary research

Secondary research, also known as desk research, involves using existing information to answer questions and gain new knowledge.

Examples of secondary research

• Books
• magazine articles
• Government reports
• Databases en línea

Secondary research can be faster and cheaper in terms of resources and time, but it is important to verify the quality and veracity of the information used.

Botton line
Primary research focuses on collecting first-hand data, while secondary research is based on already existing information. Both types of research have advantages and disadvantages and can be used in different scenarios and contexts.