Introduction

Worldwide presence In marketing, there is frequent confusion between the terms propaganda and advertising. They are often used interchangeably, but both have different and clear meanings. Next, the difference between propaganda and advertising will be explained in detail.

Propaganda

Propaganda is a persuasion technique that attempts to influence the beliefs, attitudes and behaviors of a specific group. Propaganda is generally used for political, religious, or ideological purposes.

Characteristics of the advertisement

• The main objective is to persuade.
• It targets a specific group.
• It is usually emotional and not informative.
• It is used to change attitudes and beliefs.
• It usually has a one-sided message.

Advertising

Advertising is a mass communication technique that aims to promote a product, service or brand. It is a means of creating and sustaining business relationships.

Advertising features

• The main objective is to sell a product or service.
• It is aimed at the general public.
• It is based on information and creativity.
• It is used to persuade and persuasion.
• It can have a bilateral message and many times descriptive.

Conclusion

Propaganda and advertising are two different marketing techniques. Propaganda is used to persuade and modify attitudes and beliefs of a specific group, while advertising has the main objective of promoting a product or service in a creative and commercial way. It is important to know the difference between these terms to be able to use them correctly in your marketing strategy. of a company.

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