Introduction

In many areas of life, especially world In business and marketing, two terms are often used that, although similar, have different meanings: strategy and tactics. They are often used interchangeably, but they actually refer to very different concepts. Next, we are going to explain each of them and what their role is in decision making.

What is strategy?

La digital workplace strategy consists of a plan long term to achieve a certain objective. It is a series of steps that must be followed and that allow you to achieve a goal. It is usually more generic and abstract than tactics, since it seeks to establish a direction and a general framework within which specific actions are developed.

Some characteristics of the strategy:

• Visionary: It has a long-term perspective.
• Global: It covers all the aspects necessary to achieve the objective.
• Flexible: It can be modified depending on the circumstances, but always within limits.
• Data-driven: It is based on objective information, both internal and external.

What is the tactic?

For its part, the tactic It is a set of specific actions that are carried out to achieve a specific objective. It is the implementation of the strategy, the way in which the plan materializes. It is more practical and concrete than strategy, since it focuses on specific tasks and how to carry them out.

Some characteristics of the tactic:

• Short term: It is usually designed to achieve a specific goal in a short time.
• Specific: focuses on concrete actions.
• Adaptable: can be easily modified if it does not work.
• Action based: He focuses on getting things done, on implementing the plan.

Conclusion

In summary, strategy and tactics are two different but complementary concepts. Strategy establishes the general framework and direction to follow, while tactics focus on the concrete implementation of actions. Both are important in decision making, and a good leader must know how to combine them. effectively to achieve objectives in the most efficient way possible.

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