What is Internal Communication?

Internal communication refers to the interaction that occurs within an organization or company, that is, between its members and/or employees.

• Internal communication can be formal or informal.
• Internal communication is essential for the proper functioning of an organization or company.
• Internal communication can be horizontal or vertical.

Types of Internal Communication:

• Downward communication: Occurs when information flows from management to employees.
• Upward communication: Occurs when information flows from the worker to management.
• Horizontal communication: It is generated when information flows between workers who have the same hierarchical level.

What is External Communication?

External communication refers to the interaction that occurs between the organization or company and its environment, whether with customers, suppliers, competitors, etc.

• External communication is important for positioning and reputation of a company.
• External communication can be advertising, public relations or marketing.
• External communication can be informative or persuasive.

Types of External Communication:

• Advertising: It is a form of mass communication that seeks to persuade the audience about a product or service.
• Public Relations: Focuses on establishing good relationships with the organization's interest groups, such as customers, suppliers, media, etc.
• Marketing: It is the set of strategies that a company has to generate demand for its products. Products and services, and to build loyalty Your clients.

In summary, internal and external communication are two types of interaction that can occur in an organization or company. The first occurs within the organization, among its members and employees, and is essential for its proper functioning. The second occurs between the organization and its environment, and seeks to position the company and generate demand for its products and services.

It is important for any company to take into account the importance of these two types of communication and know how to use them appropriately depending on its objectives and goals.

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• Difference Between Propaganda and Publicity
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